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Whole Foods
Numerator Retailer Snapshot
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75.6
Purchase Cycle (days)
8.0
Avg Basket Size (units)
$42.85
Avg Basket Size ($)
Demographics
Who is shopping at Whole Foods and what are they like?
DEMOGRAPHIC INDEX
Under 24 95
25-34 137
35-44 125
45-54 79
55-64 62
Over 65 57
African American 96
Asian 182
Caucasian 91
Hispanic 92
Under $20k 75
$20k-40k 67
$40k-60k 79
$60k-80k 84
$80k-100k 91
$100k-125k 105
Over $125k 206
No College 50
College 94
Adv. Degree 176
Has Kids 93
No Kids 108
Basket Size
When shopping at Whole Foods, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 64
Express Lane (3-10 Items) 134
Fill Up (11-20 Items) 146
Pantry Stocking (21+ Items) 106
Day of Week
What day of the week are shoppers visiting Whole Foods?
DAY OF WEEK SHARE OF TRIPS
Monday 13%
Tuesday 12%
Wednesday 12%
Thursday 12%
Friday 14%
Saturday 19%
Sunday 19%
Channel Affinity
What other retail channels do Whole Foods shoppers visit?
TOP CHANNELS AFFINITY
Health 2.9x
Food 2.1x
Liquor 1.8x
Pet 1.7x
Retailer Affinity
What other specific retailers do Whole Foods shoppers visit?
TOP RETAILERS AFFINITY
Berkeley Bowl 3.8x
G Mart Supermarket 3.8x
Irving Seafood Market 3.8x
Ming's Supermarket 3.8x