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Angry Orchard
Numerator Brand Snapshot
See also:   Tillamook | Kikkoman | On The Border | Ro-Tel
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$9.67
Brand Spend per Basket
25.2 %
Median Share of Basket Spend
$38.35
Median Total Basket Spend
Demographics
Who is shopping for Angry Orchard and what are they like?
DEMOGRAPHIC INDEX
Under 24 183
25-34 152
35-44 106
45-54 83
55-64 69
Over 65 38
African American 70
Asian 83
Caucasian 106
Hispanic 83
Under $20k 81
$20k-40k 99
$40k-60k 100
$60k-80k 109
$80k-100k 108
$100k-125k 107
Over $125k 93
No College 66
College 106
Adv. Degree 112
Has Kids 91
No Kids 111
Brand Affinity
What other brands are Angry Orchard shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Tillamook 4.8x
Kikkoman 4.3x
On The Border 4.2x
Ro-Tel 3.9x
Channels Shopped
Where are Angry Orchard shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 6
Club 63
Dollar 5
Drug 57
Food 159
Gas & Convenience 286
Mass 72
Basket Size
When Angry Orchard is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 48
Express Lane (3-10 Items) 99
Fill Up (11-20 Items) 150
Pantry Stocking (21+ Items) 252
Time of Day
When do Angry Orchard shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 8%
Noon 12%
Afternoon 35%
Evening 37%
Late 8%