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A&W
Numerator Brand Snapshot
See also:   7Up | Canada Dry | Crush | Dr Pepper
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$2.38
Brand Spend per Basket
6.2 %
Median Share of Basket Spend
$38.48
Median Total Basket Spend
Demographics
Who is shopping for A&W and what are they like?
DEMOGRAPHIC INDEX
Under 24 92
25-34 79
35-44 92
45-54 108
55-64 117
Over 65 132
African American 77
Asian 67
Caucasian 109
Hispanic 63
Under $20k 113
$20k-40k 113
$40k-60k 108
$60k-80k 103
$80k-100k 95
$100k-125k 86
Over $125k 78
No College 123
College 100
Adv. Degree 75
Has Kids 99
No Kids 101
Brand Affinity
What other brands are A&W shoppers buying most often?
TOP PARENT BRANDS AFFINITY
7Up 23.3x
Canada Dry 10.2x
Crush 7.0x
Dr Pepper 6.3x
Channels Shopped
Where are A&W shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 24
Dollar 162
Drug 97
Food 143
Gas & Convenience 185
Mass 86
Basket Size
When A&W is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 11
Express Lane (3-10 Items) 78
Fill Up (11-20 Items) 199
Pantry Stocking (21+ Items) 429
Time of Day
When do A&W shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 14%
Noon 17%
Afternoon 36%
Evening 27%
Late 6%