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Apple
Numerator Brand Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
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$0.99
Brand Spend per Basket
100.0 %
Median Share of Basket Spend
$0.99
Median Total Basket Spend
Demographics
Who is shopping for Apple and what are they like?
DEMOGRAPHIC INDEX
Under 24 183
25-34 136
35-44 99
45-54 88
55-64 84
Over 65 68
African American 109
Asian 236
Caucasian 84
Hispanic 121
Under $20k 92
$20k-40k 93
$40k-60k 98
$60k-80k 99
$80k-100k 99
$100k-125k 107
Over $125k 111
No College 80
College 98
Adv. Degree 128
Has Kids 92
No Kids 110
Brand Affinity
What other brands are Apple shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Hewlett Packard 11.3x
Generic 7.1x
Earthbound Farm Organic 6.1x
Crayola 5.0x
Channels Shopped
Where are Apple shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 30
Club 102
Dollar 23
Drug 39
Food 19
Gas & Convenience 42
Mass 174
Basket Size
When Apple is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 222
Express Lane (3-10 Items) 27
Fill Up (11-20 Items) 20
Pantry Stocking (21+ Items) 28
Time of Day
When do Apple shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 7%
Noon 16%
Afternoon 39%
Evening 33%
Late 4%