Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$2.97
Brand Spend per Basket
8.9 %
Median Share of Basket Spend
$33.35
Median Total Basket Spend
Demographics
Who is shopping for Bic and what are they like?
DEMOGRAPHIC | INDEX |
Under 24 |
122
|
25-34 |
96
|
35-44 |
105
|
45-54 |
108
|
55-64 |
91
|
Over 65 |
70
|
African American |
108
|
Asian |
95
|
Caucasian |
99
|
Hispanic |
113
|
Under $20k |
128
|
$20k-40k |
119
|
$40k-60k |
105
|
$60k-80k |
95
|
$80k-100k |
91
|
$100k-125k |
83
|
Over $125k |
79
|
No College |
115
|
College |
99
|
Adv. Degree |
88
|
Has Kids |
105
|
No Kids |
94
|
Brand Affinity
What other brands are Bic shoppers buying most often?
TOP PARENT BRANDS | AFFINITY |
Crayola | 25.8x |
Elmer's | 22.5x |
Glade | 4.2x |
Generic | 3.9x |
Channels Shopped
Where are Bic shoppers most likely to do their shopping?
TOP CHANNELS | INDEX |
Beauty |
2
|
Club |
33
|
Dollar |
273
|
Drug |
159
|
Food |
53
|
Gas & Convenience |
198
|
Mass |
134
|
Basket Size
When Bic is purchased, how many products are purchased along with it?
ITEMS IN BASKET | INDEX |
Urgent Need (1-2 Items) |
27
|
Express Lane (3-10 Items) |
90
|
Fill Up (11-20 Items) |
179
|
Pantry Stocking (21+ Items) |
336
|
Time of Day
When do Bic shoppers make their purchases?
TIME OF DAY | SHARE PURCHASED |
Morning | 16% |
Noon | 16% |
Afternoon | 33% |
Evening | 26% |
Late | 9% |