Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$2.97
Brand Spend per Basket
8.9 %
Median Share of Basket Spend
$33.35
Median Total Basket Spend
Demographics
Who is shopping for Bic and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 |
122
|
| 25-34 |
96
|
| 35-44 |
105
|
| 45-54 |
108
|
| 55-64 |
91
|
| Over 65 |
70
|
| African American |
108
|
| Asian |
95
|
| Caucasian |
99
|
| Hispanic |
113
|
| Under $20k |
128
|
| $20k-40k |
119
|
| $40k-60k |
105
|
| $60k-80k |
95
|
| $80k-100k |
91
|
| $100k-125k |
83
|
| Over $125k |
79
|
| No College |
115
|
| College |
99
|
| Adv. Degree |
88
|
| Has Kids |
105
|
| No Kids |
94
|
Brand Affinity
What other brands are Bic shoppers buying most often?
| TOP PARENT BRANDS | AFFINITY |
| Crayola | 25.8x |
| Elmer's | 22.5x |
| Glade | 4.2x |
| Generic | 3.9x |
Channels Shopped
Where are Bic shoppers most likely to do their shopping?
| TOP CHANNELS | INDEX |
| Beauty |
2
|
| Club |
33
|
| Dollar |
273
|
| Drug |
159
|
| Food |
53
|
| Gas & Convenience |
198
|
| Mass |
134
|
Basket Size
When Bic is purchased, how many products are purchased along with it?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) |
27
|
| Express Lane (3-10 Items) |
90
|
| Fill Up (11-20 Items) |
179
|
| Pantry Stocking (21+ Items) |
336
|
Time of Day
When do Bic shoppers make their purchases?
| TIME OF DAY | SHARE PURCHASED |
| Morning | 16% |
| Noon | 16% |
| Afternoon | 33% |
| Evening | 26% |
| Late | 9% |