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Bolthouse Farms
Numerator Brand Snapshot
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$1.78
Brand Spend per Basket
3.3 %
Median Share of Basket Spend
$53.61
Median Total Basket Spend
Demographics
Who is shopping for Bolthouse Farms and what are they like?
DEMOGRAPHIC INDEX
Under 24 140
25-34 125
35-44 101
45-54 91
55-64 88
Over 65 77
African American 127
Asian 98
Caucasian 98
Hispanic 95
Under $20k 117
$20k-40k 109
$40k-60k 100
$60k-80k 99
$80k-100k 99
$100k-125k 89
Over $125k 88
No College 86
College 103
Adv. Degree 104
Has Kids 96
No Kids 105
Brand Affinity
What other brands are Bolthouse Farms shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Turkey Knob 5.4x
Generic Pma 5.2x
Marzetti 5.1x
Sunset (Produce) 4.4x
Channels Shopped
Where are Bolthouse Farms shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 25
Dollar 13
Drug 11
Food 105
Gas & Convenience 10
Mass 140
Basket Size
When Bolthouse Farms is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 6
Express Lane (3-10 Items) 46
Fill Up (11-20 Items) 184
Pantry Stocking (21+ Items) 606
Time of Day
When do Bolthouse Farms shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 16%
Afternoon 34%
Evening 28%
Late 7%