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Bubly (Sparkling Water)
Numerator Brand Snapshot
See also:   La Croix | Fage | Larabar | Ben & Jerry's
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$3.33
Brand Spend per Basket
7.2 %
Median Share of Basket Spend
$45.97
Median Total Basket Spend
Demographics
Who is shopping for Bubly (Sparkling Water) and what are they like?
DEMOGRAPHIC INDEX
Under 24 74
25-34 128
35-44 106
45-54 101
55-64 72
Over 65 57
African American 60
Asian 65
Caucasian 109
Hispanic 78
Under $20k 82
$20k-40k 82
$40k-60k 89
$60k-80k 104
$80k-100k 106
$100k-125k 112
Over $125k 129
No College 65
College 101
Adv. Degree 133
Has Kids 97
No Kids 104
Brand Affinity
What other brands are Bubly (Sparkling Water) shoppers buying most often?
TOP PARENT BRANDS AFFINITY
La Croix 9.1x
Fage 5.9x
Larabar 5.2x
Ben & Jerry's 4.7x
Channels Shopped
Where are Bubly (Sparkling Water) shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Club 0
Dollar 47
Drug 31
Food 140
Gas & Convenience 86
Mass 113
Basket Size
When Bubly (Sparkling Water) is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 13
Express Lane (3-10 Items) 71
Fill Up (11-20 Items) 197
Pantry Stocking (21+ Items) 452
Time of Day
When do Bubly (Sparkling Water) shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 17%
Afternoon 36%
Evening 27%
Late 5%