Budweiser
Numerator Brand Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$12.90
Brand Spend per Basket
37.9 %
Median Share of Basket Spend
$34.02
Median Total Basket Spend
Demographics
Who is shopping for Budweiser and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 |
82
|
| 25-34 |
94
|
| 35-44 |
82
|
| 45-54 |
105
|
| 55-64 |
123
|
| Over 65 |
134
|
| African American |
69
|
| Asian |
102
|
| Caucasian |
102
|
| Hispanic |
109
|
| Under $20k |
149
|
| $20k-40k |
117
|
| $40k-60k |
110
|
| $60k-80k |
100
|
| $80k-100k |
97
|
| $100k-125k |
75
|
| Over $125k |
56
|
| No College |
150
|
| College |
98
|
| Adv. Degree |
56
|
| Has Kids |
83
|
| No Kids |
120
|
Brand Affinity
What other brands are Budweiser shoppers buying most often?
| TOP PARENT BRANDS | AFFINITY |
| Newport (Cigarettes) | 7.7x |
| Marlboro | 6.4x |
| Eckrich | 3.9x |
| Bar S | 3.6x |
Channels Shopped
Where are Budweiser shoppers most likely to do their shopping?
| TOP CHANNELS | INDEX |
| Beauty |
2
|
| Club |
37
|
| Dollar |
59
|
| Drug |
123
|
| Food |
136
|
| Gas & Convenience |
656
|
| Mass |
69
|
Basket Size
When Budweiser is purchased, how many products are purchased along with it?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) |
63
|
| Express Lane (3-10 Items) |
105
|
| Fill Up (11-20 Items) |
135
|
| Pantry Stocking (21+ Items) |
184
|
Time of Day
When do Budweiser shoppers make their purchases?
| TIME OF DAY | SHARE PURCHASED |
| Morning | 11% |
| Noon | 15% |
| Afternoon | 39% |
| Evening | 29% |
| Late | 6% |