Budweiser
Numerator Brand Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$12.90
Brand Spend per Basket
37.9 %
Median Share of Basket Spend
$34.02
Median Total Basket Spend
Demographics
Who is shopping for Budweiser and what are they like?
DEMOGRAPHIC | INDEX |
Under 24 |
82
|
25-34 |
94
|
35-44 |
82
|
45-54 |
105
|
55-64 |
123
|
Over 65 |
134
|
African American |
69
|
Asian |
102
|
Caucasian |
102
|
Hispanic |
109
|
Under $20k |
149
|
$20k-40k |
117
|
$40k-60k |
110
|
$60k-80k |
100
|
$80k-100k |
97
|
$100k-125k |
75
|
Over $125k |
56
|
No College |
150
|
College |
98
|
Adv. Degree |
56
|
Has Kids |
83
|
No Kids |
120
|
Brand Affinity
What other brands are Budweiser shoppers buying most often?
TOP PARENT BRANDS | AFFINITY |
Newport (Cigarettes) | 7.7x |
Marlboro | 6.4x |
Eckrich | 3.9x |
Bar S | 3.6x |
Channels Shopped
Where are Budweiser shoppers most likely to do their shopping?
TOP CHANNELS | INDEX |
Beauty |
2
|
Club |
37
|
Dollar |
59
|
Drug |
123
|
Food |
136
|
Gas & Convenience |
656
|
Mass |
69
|
Basket Size
When Budweiser is purchased, how many products are purchased along with it?
ITEMS IN BASKET | INDEX |
Urgent Need (1-2 Items) |
63
|
Express Lane (3-10 Items) |
105
|
Fill Up (11-20 Items) |
135
|
Pantry Stocking (21+ Items) |
184
|
Time of Day
When do Budweiser shoppers make their purchases?
TIME OF DAY | SHARE PURCHASED |
Morning | 11% |
Noon | 15% |
Afternoon | 39% |
Evening | 29% |
Late | 6% |