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California Pizza Kitchen
Numerator Brand Snapshot
Omnichannel Visibility Demo
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$5.99
Brand Spend per Basket
10.0 %
Median Share of Basket Spend
$59.83
Median Total Basket Spend
Demographics
Who is shopping for California Pizza Kitchen and what are they like?
DEMOGRAPHIC INDEX
Under 24 126
25-34 109
35-44 100
45-54 107
55-64 79
Over 65 90
African American 61
Asian 265
Caucasian 89
Hispanic 85
Under $20k 78
$20k-40k 79
$40k-60k 95
$60k-80k 95
$80k-100k 106
$100k-125k 118
Over $125k 132
No College 61
College 106
Adv. Degree 121
Has Kids 100
No Kids 101
Brand Affinity
What other brands are California Pizza Kitchen shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Digiorno 12.3x
Red Baron 5.4x
Healthy Choice 5.1x
Bertolli 4.9x
Channels Shopped
Where are California Pizza Kitchen shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Club 155
Dollar 0
Drug 3
Food 107
Gas & Convenience 4
Mass 103
Basket Size
When California Pizza Kitchen is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 7
Express Lane (3-10 Items) 53
Fill Up (11-20 Items) 191
Pantry Stocking (21+ Items) 561
Time of Day
When do California Pizza Kitchen shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 13%
Noon 16%
Afternoon 34%
Evening 31%
Late 6%