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Canada Dry
Numerator Brand Snapshot
See also:   7Up | A&W | Ocean Spray | Hawaiian Punch
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$2.50
Brand Spend per Basket
7.0 %
Median Share of Basket Spend
$35.86
Median Total Basket Spend
Demographics
Who is shopping for Canada Dry and what are they like?
DEMOGRAPHIC INDEX
Under 24 101
25-34 91
35-44 97
45-54 98
55-64 114
Over 65 116
African American 185
Asian 96
Caucasian 91
Hispanic 107
Under $20k 107
$20k-40k 110
$40k-60k 104
$60k-80k 98
$80k-100k 90
$100k-125k 94
Over $125k 93
No College 103
College 100
Adv. Degree 97
Has Kids 90
No Kids 112
Brand Affinity
What other brands are Canada Dry shoppers buying most often?
TOP PARENT BRANDS AFFINITY
7Up 13.2x
A&W 11.0x
Ocean Spray 3.9x
Hawaiian Punch 3.6x
Channels Shopped
Where are Canada Dry shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 38
Dollar 104
Drug 108
Food 179
Gas & Convenience 115
Mass 60
Basket Size
When Canada Dry is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 14
Express Lane (3-10 Items) 80
Fill Up (11-20 Items) 200
Pantry Stocking (21+ Items) 406
Time of Day
When do Canada Dry shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 14%
Noon 16%
Afternoon 36%
Evening 28%
Late 6%