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Cheetos
Numerator Brand Snapshot
Omnichannel Visibility Demo
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$2.57
Brand Spend per Basket
7.7 %
Median Share of Basket Spend
$33.50
Median Total Basket Spend
Demographics
Who is shopping for Cheetos and what are they like?
DEMOGRAPHIC INDEX
Under 24 167
25-34 121
35-44 105
45-54 94
55-64 79
Over 65 68
African American 126
Asian 140
Caucasian 79
Hispanic 233
Under $20k 145
$20k-40k 127
$40k-60k 104
$60k-80k 89
$80k-100k 86
$100k-125k 78
Over $125k 74
No College 125
College 99
Adv. Degree 78
Has Kids 116
No Kids 81
Brand Affinity
What other brands are Cheetos shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Funyuns 8.8x
Chester's (Snack) 8.2x
Doritos 5.8x
Ruffles 5.4x
Channels Shopped
Where are Cheetos shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Club 99
Dollar 99
Drug 46
Food 165
Gas & Convenience 337
Mass 51
Basket Size
When Cheetos is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 16
Express Lane (3-10 Items) 93
Fill Up (11-20 Items) 194
Pantry Stocking (21+ Items) 349
Time of Day
When do Cheetos shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 14%
Noon 15%
Afternoon 34%
Evening 29%
Late 7%