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Clearblue
Numerator Brand Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
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$11.64
Brand Spend per Basket
51.4 %
Median Share of Basket Spend
$22.62
Median Total Basket Spend
Demographics
Who is shopping for Clearblue and what are they like?
DEMOGRAPHIC INDEX
Under 24 183
25-34 271
35-44 123
45-54 20
55-64 12
Over 65 7
African American 82
Asian 184
Caucasian 94
Hispanic 93
Under $20k 82
$20k-40k 90
$40k-60k 96
$60k-80k 105
$80k-100k 115
$100k-125k 96
Over $125k 113
No College 56
College 100
Adv. Degree 145
Has Kids 112
No Kids 86
Brand Affinity
What other brands are Clearblue shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Nature Made (Healthcare) 10.7x
Gerber 6.0x
Crystal Farms 5.5x
La Croix 4.3x
Channels Shopped
Where are Clearblue shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 17
Club 0
Dollar 68
Drug 526
Food 17
Gas & Convenience 1
Mass 145
Basket Size
When Clearblue is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 94
Express Lane (3-10 Items) 94
Fill Up (11-20 Items) 112
Pantry Stocking (21+ Items) 135
Time of Day
When do Clearblue shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 13%
Noon 15%
Afternoon 30%
Evening 34%
Late 9%