Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$2.00
Brand Spend per Basket
12.0 %
Median Share of Basket Spend
$16.65
Median Total Basket Spend
Demographics
Who is shopping for Coca-Cola and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 |
110
|
| 25-34 |
91
|
| 35-44 |
94
|
| 45-54 |
109
|
| 55-64 |
105
|
| Over 65 |
100
|
| African American |
74
|
| Asian |
87
|
| Caucasian |
99
|
| Hispanic |
139
|
| Under $20k |
137
|
| $20k-40k |
123
|
| $40k-60k |
106
|
| $60k-80k |
94
|
| $80k-100k |
88
|
| $100k-125k |
83
|
| Over $125k |
70
|
| No College |
130
|
| College |
98
|
| Adv. Degree |
76
|
| Has Kids |
98
|
| No Kids |
102
|
Brand Affinity
What other brands are Coca-Cola shoppers buying most often?
| TOP PARENT BRANDS | AFFINITY |
| Sprite | 10.8x |
| Fanta | 8.2x |
| Dr Pepper | 5.6x |
| 7Up | 3.7x |
Channels Shopped
Where are Coca-Cola shoppers most likely to do their shopping?
| TOP CHANNELS | INDEX |
| Beauty |
1
|
| Club |
60
|
| Dollar |
236
|
| Drug |
135
|
| Food |
137
|
| Gas & Convenience |
162
|
| Mass |
72
|
Basket Size
When Coca-Cola is purchased, how many products are purchased along with it?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) |
33
|
| Express Lane (3-10 Items) |
113
|
| Fill Up (11-20 Items) |
149
|
| Pantry Stocking (21+ Items) |
254
|
Time of Day
When do Coca-Cola shoppers make their purchases?
| TIME OF DAY | SHARE PURCHASED |
| Morning | 16% |
| Noon | 17% |
| Afternoon | 35% |
| Evening | 26% |
| Late | 6% |