Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$2.00
Brand Spend per Basket
12.0 %
Median Share of Basket Spend
$16.65
Median Total Basket Spend
Demographics
Who is shopping for Coca-Cola and what are they like?
DEMOGRAPHIC | INDEX |
Under 24 |
110
|
25-34 |
91
|
35-44 |
94
|
45-54 |
109
|
55-64 |
105
|
Over 65 |
100
|
African American |
74
|
Asian |
87
|
Caucasian |
99
|
Hispanic |
139
|
Under $20k |
137
|
$20k-40k |
123
|
$40k-60k |
106
|
$60k-80k |
94
|
$80k-100k |
88
|
$100k-125k |
83
|
Over $125k |
70
|
No College |
130
|
College |
98
|
Adv. Degree |
76
|
Has Kids |
98
|
No Kids |
102
|
Brand Affinity
What other brands are Coca-Cola shoppers buying most often?
TOP PARENT BRANDS | AFFINITY |
Sprite | 10.8x |
Fanta | 8.2x |
Dr Pepper | 5.6x |
7Up | 3.7x |
Channels Shopped
Where are Coca-Cola shoppers most likely to do their shopping?
TOP CHANNELS | INDEX |
Beauty |
1
|
Club |
60
|
Dollar |
236
|
Drug |
135
|
Food |
137
|
Gas & Convenience |
162
|
Mass |
72
|
Basket Size
When Coca-Cola is purchased, how many products are purchased along with it?
ITEMS IN BASKET | INDEX |
Urgent Need (1-2 Items) |
33
|
Express Lane (3-10 Items) |
113
|
Fill Up (11-20 Items) |
149
|
Pantry Stocking (21+ Items) |
254
|
Time of Day
When do Coca-Cola shoppers make their purchases?
TIME OF DAY | SHARE PURCHASED |
Morning | 16% |
Noon | 17% |
Afternoon | 35% |
Evening | 26% |
Late | 6% |