Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$2.44
Brand Spend per Basket
6.6 %
Median Share of Basket Spend
$37.00
Median Total Basket Spend
Demographics
Who is shopping for Colgate and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 |
127
|
| 25-34 |
108
|
| 35-44 |
103
|
| 45-54 |
101
|
| 55-64 |
87
|
| Over 65 |
81
|
| African American |
148
|
| Asian |
143
|
| Caucasian |
84
|
| Hispanic |
168
|
| Under $20k |
124
|
| $20k-40k |
111
|
| $40k-60k |
104
|
| $60k-80k |
99
|
| $80k-100k |
92
|
| $100k-125k |
90
|
| Over $125k |
82
|
| No College |
108
|
| College |
99
|
| Adv. Degree |
96
|
| Has Kids |
105
|
| No Kids |
94
|
Brand Affinity
What other brands are Colgate shoppers buying most often?
| TOP PARENT BRANDS | AFFINITY |
| Suave | 9.1x |
| Dial | 6.1x |
| Palmolive | 6.0x |
| Softsoap | 5.5x |
Channels Shopped
Where are Colgate shoppers most likely to do their shopping?
| TOP CHANNELS | INDEX |
| Beauty |
18
|
| Club |
48
|
| Dollar |
314
|
| Drug |
261
|
| Food |
132
|
| Gas & Convenience |
14
|
| Mass |
65
|
Basket Size
When Colgate is purchased, how many products are purchased along with it?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) |
13
|
| Express Lane (3-10 Items) |
78
|
| Fill Up (11-20 Items) |
204
|
| Pantry Stocking (21+ Items) |
414
|
Time of Day
When do Colgate shoppers make their purchases?
| TIME OF DAY | SHARE PURCHASED |
| Morning | 16% |
| Noon | 17% |
| Afternoon | 34% |
| Evening | 27% |
| Late | 6% |