Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$2.44
Brand Spend per Basket
6.6 %
Median Share of Basket Spend
$37.00
Median Total Basket Spend
Demographics
Who is shopping for Colgate and what are they like?
DEMOGRAPHIC | INDEX |
Under 24 |
127
|
25-34 |
108
|
35-44 |
103
|
45-54 |
101
|
55-64 |
87
|
Over 65 |
81
|
African American |
148
|
Asian |
143
|
Caucasian |
84
|
Hispanic |
168
|
Under $20k |
124
|
$20k-40k |
111
|
$40k-60k |
104
|
$60k-80k |
99
|
$80k-100k |
92
|
$100k-125k |
90
|
Over $125k |
82
|
No College |
108
|
College |
99
|
Adv. Degree |
96
|
Has Kids |
105
|
No Kids |
94
|
Brand Affinity
What other brands are Colgate shoppers buying most often?
TOP PARENT BRANDS | AFFINITY |
Suave | 9.1x |
Dial | 6.1x |
Palmolive | 6.0x |
Softsoap | 5.5x |
Channels Shopped
Where are Colgate shoppers most likely to do their shopping?
TOP CHANNELS | INDEX |
Beauty |
18
|
Club |
48
|
Dollar |
314
|
Drug |
261
|
Food |
132
|
Gas & Convenience |
14
|
Mass |
65
|
Basket Size
When Colgate is purchased, how many products are purchased along with it?
ITEMS IN BASKET | INDEX |
Urgent Need (1-2 Items) |
13
|
Express Lane (3-10 Items) |
78
|
Fill Up (11-20 Items) |
204
|
Pantry Stocking (21+ Items) |
414
|
Time of Day
When do Colgate shoppers make their purchases?
TIME OF DAY | SHARE PURCHASED |
Morning | 16% |
Noon | 17% |
Afternoon | 34% |
Evening | 27% |
Late | 6% |