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Crush
Numerator Brand Snapshot
See also:   Hawaiian Punch | A&W | Pepsi | Mountain Dew
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$2.00
Brand Spend per Basket
6.1 %
Median Share of Basket Spend
$32.70
Median Total Basket Spend
Demographics
Who is shopping for Crush and what are they like?
DEMOGRAPHIC INDEX
Under 24 104
25-34 85
35-44 97
45-54 104
55-64 120
Over 65 89
African American 198
Asian 64
Caucasian 95
Hispanic 106
Under $20k 142
$20k-40k 130
$40k-60k 104
$60k-80k 94
$80k-100k 86
$100k-125k 75
Over $125k 69
No College 136
College 100
Adv. Degree 63
Has Kids 101
No Kids 99
Brand Affinity
What other brands are Crush shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Hawaiian Punch 10.1x
A&W 7.3x
Pepsi 6.7x
Mountain Dew 6.0x
Channels Shopped
Where are Crush shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 4
Club 14
Dollar 444
Drug 64
Food 131
Gas & Convenience 114
Mass 89
Basket Size
When Crush is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 10
Express Lane (3-10 Items) 77
Fill Up (11-20 Items) 210
Pantry Stocking (21+ Items) 423
Time of Day
When do Crush shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 16%
Afternoon 35%
Evening 28%
Late 6%