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Cupcake Vineyards
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$9.99
Brand Spend per Basket
22.2 %
Median Share of Basket Spend
$44.90
Median Total Basket Spend
Demographics
Who is shopping for Cupcake Vineyards and what are they like?
DEMOGRAPHIC INDEX
Under 24 82
25-34 126
35-44 96
45-54 91
55-64 101
Over 65 85
African American 71
Asian 58
Caucasian 110
Hispanic 71
Under $20k 52
$20k-40k 75
$40k-60k 84
$60k-80k 97
$80k-100k 95
$100k-125k 123
Over $125k 171
No College 55
College 101
Adv. Degree 143
Has Kids 85
No Kids 118
Brand Affinity
What other brands are Cupcake Vineyards shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Simply Juice 4.2x
Sabra 4.1x
La Croix 4.1x
Betty Crocker 3.8x
Channels Shopped
Where are Cupcake Vineyards shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Club 31
Dollar 5
Drug 123
Food 176
Gas & Convenience 58
Mass 71
Basket Size
When Cupcake Vineyards is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 40
Express Lane (3-10 Items) 96
Fill Up (11-20 Items) 167
Pantry Stocking (21+ Items) 274
Time of Day
When do Cupcake Vineyards shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 9%
Noon 15%
Afternoon 39%
Evening 32%
Late 5%