Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$3.00
Brand Spend per Basket
6.4 %
Median Share of Basket Spend
$46.88
Median Total Basket Spend
Demographics
Who is shopping for Dial and what are they like?
DEMOGRAPHIC | INDEX |
Under 24 |
80
|
25-34 |
90
|
35-44 |
106
|
45-54 |
105
|
55-64 |
99
|
Over 65 |
86
|
African American |
226
|
Asian |
83
|
Caucasian |
89
|
Hispanic |
111
|
Under $20k |
117
|
$20k-40k |
115
|
$40k-60k |
106
|
$60k-80k |
100
|
$80k-100k |
93
|
$100k-125k |
87
|
Over $125k |
80
|
No College |
111
|
College |
100
|
Adv. Degree |
89
|
Has Kids |
101
|
No Kids |
99
|
Brand Affinity
What other brands are Dial shoppers buying most often?
TOP PARENT BRANDS | AFFINITY |
Softsoap | 8.0x |
Suave | 6.0x |
Sparkle | 5.2x |
Glade | 5.1x |
Channels Shopped
Where are Dial shoppers most likely to do their shopping?
TOP CHANNELS | INDEX |
Beauty |
2
|
Club |
57
|
Dollar |
386
|
Drug |
239
|
Food |
78
|
Gas & Convenience |
5
|
Mass |
102
|
Basket Size
When Dial is purchased, how many products are purchased along with it?
ITEMS IN BASKET | INDEX |
Urgent Need (1-2 Items) |
10
|
Express Lane (3-10 Items) |
73
|
Fill Up (11-20 Items) |
209
|
Pantry Stocking (21+ Items) |
438
|
Time of Day
When do Dial shoppers make their purchases?
TIME OF DAY | SHARE PURCHASED |
Morning | 16% |
Noon | 17% |
Afternoon | 35% |
Evening | 27% |
Late | 6% |