Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$3.00
Brand Spend per Basket
6.4 %
Median Share of Basket Spend
$46.88
Median Total Basket Spend
Demographics
Who is shopping for Dial and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 |
80
|
| 25-34 |
90
|
| 35-44 |
106
|
| 45-54 |
105
|
| 55-64 |
99
|
| Over 65 |
86
|
| African American |
226
|
| Asian |
83
|
| Caucasian |
89
|
| Hispanic |
111
|
| Under $20k |
117
|
| $20k-40k |
115
|
| $40k-60k |
106
|
| $60k-80k |
100
|
| $80k-100k |
93
|
| $100k-125k |
87
|
| Over $125k |
80
|
| No College |
111
|
| College |
100
|
| Adv. Degree |
89
|
| Has Kids |
101
|
| No Kids |
99
|
Brand Affinity
What other brands are Dial shoppers buying most often?
| TOP PARENT BRANDS | AFFINITY |
| Softsoap | 8.0x |
| Suave | 6.0x |
| Sparkle | 5.2x |
| Glade | 5.1x |
Channels Shopped
Where are Dial shoppers most likely to do their shopping?
| TOP CHANNELS | INDEX |
| Beauty |
2
|
| Club |
57
|
| Dollar |
386
|
| Drug |
239
|
| Food |
78
|
| Gas & Convenience |
5
|
| Mass |
102
|
Basket Size
When Dial is purchased, how many products are purchased along with it?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) |
10
|
| Express Lane (3-10 Items) |
73
|
| Fill Up (11-20 Items) |
209
|
| Pantry Stocking (21+ Items) |
438
|
Time of Day
When do Dial shoppers make their purchases?
| TIME OF DAY | SHARE PURCHASED |
| Morning | 16% |
| Noon | 17% |
| Afternoon | 35% |
| Evening | 27% |
| Late | 6% |