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Disney
Numerator Brand Snapshot
See also:   Crayola | Gerber | Generic | Elmer's
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Brand Spend per Basket
17.4 %
Median Share of Basket Spend
$40.28
Median Total Basket Spend
Demographics
Who is shopping for Disney and what are they like?
DEMOGRAPHIC INDEX
Under 24 59
25-34 106
35-44 134
45-54 81
55-64 72
Over 65 68
African American 55
Asian 96
Caucasian 105
Hispanic 99
Under $20k 62
$20k-40k 72
$40k-60k 86
$60k-80k 100
$80k-100k 114
$100k-125k 141
Over $125k 132
No College 74
College 102
Adv. Degree 121
Has Kids 125
No Kids 69
Brand Affinity
What other brands are Disney shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Crayola 11.3x
Gerber 5.1x
Generic 4.9x
Elmer's 4.8x
Channels Shopped
Where are Disney shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 27
Club 121
Dollar 66
Drug 56
Food 41
Gas & Convenience 10
Mass 150
Basket Size
When Disney is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 47
Express Lane (3-10 Items) 93
Fill Up (11-20 Items) 171
Pantry Stocking (21+ Items) 254
Time of Day
When do Disney shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 19%
Afternoon 35%
Evening 25%
Late 5%