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Downy
Numerator Brand Snapshot
See also:   Tide | Clorox | Gain | Oxi Clean
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$6.97
Brand Spend per Basket
10.0 %
Median Share of Basket Spend
$70.01
Median Total Basket Spend
Demographics
Who is shopping for Downy and what are they like?
DEMOGRAPHIC INDEX
Under 24 103
25-34 87
35-44 97
45-54 114
55-64 99
Over 65 96
African American 119
Asian 112
Caucasian 89
Hispanic 170
Under $20k 117
$20k-40k 106
$40k-60k 100
$60k-80k 95
$80k-100k 97
$100k-125k 94
Over $125k 94
No College 122
College 99
Adv. Degree 82
Has Kids 103
No Kids 96
Brand Affinity
What other brands are Downy shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Tide 19.3x
Clorox 7.8x
Gain 7.5x
Oxi Clean 6.6x
Channels Shopped
Where are Downy shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Club 190
Dollar 218
Drug 85
Food 68
Gas & Convenience 5
Mass 99
Basket Size
When Downy is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 9
Express Lane (3-10 Items) 70
Fill Up (11-20 Items) 214
Pantry Stocking (21+ Items) 452
Time of Day
When do Downy shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 19%
Afternoon 37%
Evening 25%
Late 5%