Dr Pepper
Numerator Brand Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$2.09
Brand Spend per Basket
10.2 %
Median Share of Basket Spend
$20.53
Median Total Basket Spend
Demographics
Who is shopping for Dr Pepper and what are they like?
DEMOGRAPHIC | INDEX |
Under 24 |
116
|
25-34 |
93
|
35-44 |
97
|
45-54 |
114
|
55-64 |
100
|
Over 65 |
73
|
African American |
58
|
Asian |
41
|
Caucasian |
112
|
Hispanic |
75
|
Under $20k |
139
|
$20k-40k |
130
|
$40k-60k |
112
|
$60k-80k |
96
|
$80k-100k |
87
|
$100k-125k |
74
|
Over $125k |
58
|
No College |
140
|
College |
98
|
Adv. Degree |
65
|
Has Kids |
100
|
No Kids |
99
|
Brand Affinity
What other brands are Dr Pepper shoppers buying most often?
TOP PARENT BRANDS | AFFINITY |
A&W | 7.3x |
7Up | 6.4x |
Sprite | 6.4x |
Mountain Dew | 5.5x |
Channels Shopped
Where are Dr Pepper shoppers most likely to do their shopping?
TOP CHANNELS | INDEX |
Beauty |
1
|
Club |
43
|
Dollar |
349
|
Drug |
78
|
Food |
122
|
Gas & Convenience |
206
|
Mass |
86
|
Basket Size
When Dr Pepper is purchased, how many products are purchased along with it?
ITEMS IN BASKET | INDEX |
Urgent Need (1-2 Items) |
26
|
Express Lane (3-10 Items) |
104
|
Fill Up (11-20 Items) |
166
|
Pantry Stocking (21+ Items) |
299
|
Time of Day
When do Dr Pepper shoppers make their purchases?
TIME OF DAY | SHARE PURCHASED |
Morning | 16% |
Noon | 16% |
Afternoon | 35% |
Evening | 27% |
Late | 6% |