Dr Pepper
Numerator Brand Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$2.09
Brand Spend per Basket
10.2 %
Median Share of Basket Spend
$20.53
Median Total Basket Spend
Demographics
Who is shopping for Dr Pepper and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 |
116
|
| 25-34 |
93
|
| 35-44 |
97
|
| 45-54 |
114
|
| 55-64 |
100
|
| Over 65 |
73
|
| African American |
58
|
| Asian |
41
|
| Caucasian |
112
|
| Hispanic |
75
|
| Under $20k |
139
|
| $20k-40k |
130
|
| $40k-60k |
112
|
| $60k-80k |
96
|
| $80k-100k |
87
|
| $100k-125k |
74
|
| Over $125k |
58
|
| No College |
140
|
| College |
98
|
| Adv. Degree |
65
|
| Has Kids |
100
|
| No Kids |
99
|
Brand Affinity
What other brands are Dr Pepper shoppers buying most often?
| TOP PARENT BRANDS | AFFINITY |
| A&W | 7.3x |
| 7Up | 6.4x |
| Sprite | 6.4x |
| Mountain Dew | 5.5x |
Channels Shopped
Where are Dr Pepper shoppers most likely to do their shopping?
| TOP CHANNELS | INDEX |
| Beauty |
1
|
| Club |
43
|
| Dollar |
349
|
| Drug |
78
|
| Food |
122
|
| Gas & Convenience |
206
|
| Mass |
86
|
Basket Size
When Dr Pepper is purchased, how many products are purchased along with it?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) |
26
|
| Express Lane (3-10 Items) |
104
|
| Fill Up (11-20 Items) |
166
|
| Pantry Stocking (21+ Items) |
299
|
Time of Day
When do Dr Pepper shoppers make their purchases?
| TIME OF DAY | SHARE PURCHASED |
| Morning | 16% |
| Noon | 16% |
| Afternoon | 35% |
| Evening | 27% |
| Late | 6% |