Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$2.77
Brand Spend per Basket
6.5 %
Median Share of Basket Spend
$42.70
Median Total Basket Spend
Demographics
Who is shopping for Elmer's and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 |
77
|
| 25-34 |
89
|
| 35-44 |
129
|
| 45-54 |
99
|
| 55-64 |
70
|
| Over 65 |
70
|
| African American |
89
|
| Asian |
85
|
| Caucasian |
101
|
| Hispanic |
115
|
| Under $20k |
93
|
| $20k-40k |
90
|
| $40k-60k |
90
|
| $60k-80k |
100
|
| $80k-100k |
106
|
| $100k-125k |
108
|
| Over $125k |
118
|
| No College |
87
|
| College |
100
|
| Adv. Degree |
115
|
| Has Kids |
132
|
| No Kids |
61
|
Brand Affinity
What other brands are Elmer's shoppers buying most often?
| TOP PARENT BRANDS | AFFINITY |
| Crayola | 81.7x |
| Bic | 25.4x |
| Ziploc | 6.7x |
| Generic | 6.0x |
Channels Shopped
Where are Elmer's shoppers most likely to do their shopping?
| TOP CHANNELS | INDEX |
| Beauty |
0
|
| Club |
3
|
| Dollar |
184
|
| Drug |
70
|
| Food |
14
|
| Gas & Convenience |
3
|
| Mass |
196
|
Basket Size
When Elmer's is purchased, how many products are purchased along with it?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) |
18
|
| Express Lane (3-10 Items) |
76
|
| Fill Up (11-20 Items) |
196
|
| Pantry Stocking (21+ Items) |
412
|
Time of Day
When do Elmer's shoppers make their purchases?
| TIME OF DAY | SHARE PURCHASED |
| Morning | 14% |
| Noon | 17% |
| Afternoon | 35% |
| Evening | 27% |
| Late | 7% |