Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$2.77
Brand Spend per Basket
6.5 %
Median Share of Basket Spend
$42.70
Median Total Basket Spend
Demographics
Who is shopping for Elmer's and what are they like?
DEMOGRAPHIC | INDEX |
Under 24 |
77
|
25-34 |
89
|
35-44 |
129
|
45-54 |
99
|
55-64 |
70
|
Over 65 |
70
|
African American |
89
|
Asian |
85
|
Caucasian |
101
|
Hispanic |
115
|
Under $20k |
93
|
$20k-40k |
90
|
$40k-60k |
90
|
$60k-80k |
100
|
$80k-100k |
106
|
$100k-125k |
108
|
Over $125k |
118
|
No College |
87
|
College |
100
|
Adv. Degree |
115
|
Has Kids |
132
|
No Kids |
61
|
Brand Affinity
What other brands are Elmer's shoppers buying most often?
TOP PARENT BRANDS | AFFINITY |
Crayola | 81.7x |
Bic | 25.4x |
Ziploc | 6.7x |
Generic | 6.0x |
Channels Shopped
Where are Elmer's shoppers most likely to do their shopping?
TOP CHANNELS | INDEX |
Beauty |
0
|
Club |
3
|
Dollar |
184
|
Drug |
70
|
Food |
14
|
Gas & Convenience |
3
|
Mass |
196
|
Basket Size
When Elmer's is purchased, how many products are purchased along with it?
ITEMS IN BASKET | INDEX |
Urgent Need (1-2 Items) |
18
|
Express Lane (3-10 Items) |
76
|
Fill Up (11-20 Items) |
196
|
Pantry Stocking (21+ Items) |
412
|
Time of Day
When do Elmer's shoppers make their purchases?
TIME OF DAY | SHARE PURCHASED |
Morning | 14% |
Noon | 17% |
Afternoon | 35% |
Evening | 27% |
Late | 7% |