Get in Touch
Essie
Numerator Brand Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
Get a Free Demo
$8.59
Brand Spend per Basket
21.8 %
Median Share of Basket Spend
$39.45
Median Total Basket Spend
Demographics
Who is shopping for Essie and what are they like?
DEMOGRAPHIC INDEX
Under 24 171
25-34 141
35-44 95
45-54 92
55-64 73
Over 65 89
African American 70
Asian 135
Caucasian 99
Hispanic 107
Under $20k 74
$20k-40k 77
$40k-60k 85
$60k-80k 100
$80k-100k 103
$100k-125k 113
Over $125k 149
No College 58
College 104
Adv. Degree 129
Has Kids 91
No Kids 111
Brand Affinity
What other brands are Essie shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Maybelline 28.2x
CoverGirl 17.9x
Nature Made (Healthcare) 6.5x
Dove 6.5x
Channels Shopped
Where are Essie shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 892
Dollar 1
Drug 659
Food 11
Gas & Convenience 2
Mass 120
Basket Size
When Essie is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 43
Express Lane (3-10 Items) 118
Fill Up (11-20 Items) 155
Pantry Stocking (21+ Items) 179
Time of Day
When do Essie shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 13%
Noon 17%
Afternoon 38%
Evening 27%
Late 5%