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Fairlife
Numerator Brand Snapshot
Omnichannel Visibility Demo
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$3.99
Brand Spend per Basket
7.4 %
Median Share of Basket Spend
$53.93
Median Total Basket Spend
Demographics
Who is shopping for Fairlife and what are they like?
DEMOGRAPHIC INDEX
Under 24 112
25-34 113
35-44 99
45-54 105
55-64 80
Over 65 87
African American 68
Asian 91
Caucasian 105
Hispanic 88
Under $20k 79
$20k-40k 72
$40k-60k 87
$60k-80k 85
$80k-100k 118
$100k-125k 118
Over $125k 148
No College 71
College 103
Adv. Degree 119
Has Kids 100
No Kids 100
Brand Affinity
What other brands are Fairlife shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Eggland's Best 4.9x
Fage 4.8x
Horizon Organic 4.4x
Simply Juice 4.2x
Channels Shopped
Where are Fairlife shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 15
Dollar 2
Drug 14
Food 163
Gas & Convenience 26
Mass 100
Basket Size
When Fairlife is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 9
Express Lane (3-10 Items) 59
Fill Up (11-20 Items) 209
Pantry Stocking (21+ Items) 504
Time of Day
When do Fairlife shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 15%
Afternoon 33%
Evening 30%
Late 7%