Fanta
Numerator Brand Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$1.79
Brand Spend per Basket
7.2 %
Median Share of Basket Spend
$24.86
Median Total Basket Spend
Demographics
Who is shopping for Fanta and what are they like?
DEMOGRAPHIC | INDEX |
Under 24 |
136
|
25-34 |
108
|
35-44 |
110
|
45-54 |
102
|
55-64 |
77
|
Over 65 |
63
|
African American |
271
|
Asian |
116
|
Caucasian |
74
|
Hispanic |
187
|
Under $20k |
163
|
$20k-40k |
137
|
$40k-60k |
110
|
$60k-80k |
86
|
$80k-100k |
79
|
$100k-125k |
66
|
Over $125k |
61
|
No College |
133
|
College |
98
|
Adv. Degree |
73
|
Has Kids |
116
|
No Kids |
80
|
Brand Affinity
What other brands are Fanta shoppers buying most often?
TOP PARENT BRANDS | AFFINITY |
Sprite | 12.1x |
Minute Maid | 8.5x |
Coca-Cola | 7.4x |
Hawaiian Punch | 5.0x |
Channels Shopped
Where are Fanta shoppers most likely to do their shopping?
TOP CHANNELS | INDEX |
Beauty |
1
|
Club |
6
|
Dollar |
380
|
Drug |
91
|
Food |
137
|
Gas & Convenience |
234
|
Mass |
82
|
Basket Size
When Fanta is purchased, how many products are purchased along with it?
ITEMS IN BASKET | INDEX |
Urgent Need (1-2 Items) |
17
|
Express Lane (3-10 Items) |
97
|
Fill Up (11-20 Items) |
192
|
Pantry Stocking (21+ Items) |
329
|
Time of Day
When do Fanta shoppers make their purchases?
TIME OF DAY | SHARE PURCHASED |
Morning | 14% |
Noon | 15% |
Afternoon | 35% |
Evening | 29% |
Late | 7% |