Fanta
Numerator Brand Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$1.79
Brand Spend per Basket
7.2 %
Median Share of Basket Spend
$24.86
Median Total Basket Spend
Demographics
Who is shopping for Fanta and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 |
136
|
| 25-34 |
108
|
| 35-44 |
110
|
| 45-54 |
102
|
| 55-64 |
77
|
| Over 65 |
63
|
| African American |
271
|
| Asian |
116
|
| Caucasian |
74
|
| Hispanic |
187
|
| Under $20k |
163
|
| $20k-40k |
137
|
| $40k-60k |
110
|
| $60k-80k |
86
|
| $80k-100k |
79
|
| $100k-125k |
66
|
| Over $125k |
61
|
| No College |
133
|
| College |
98
|
| Adv. Degree |
73
|
| Has Kids |
116
|
| No Kids |
80
|
Brand Affinity
What other brands are Fanta shoppers buying most often?
| TOP PARENT BRANDS | AFFINITY |
| Sprite | 12.1x |
| Minute Maid | 8.5x |
| Coca-Cola | 7.4x |
| Hawaiian Punch | 5.0x |
Channels Shopped
Where are Fanta shoppers most likely to do their shopping?
| TOP CHANNELS | INDEX |
| Beauty |
1
|
| Club |
6
|
| Dollar |
380
|
| Drug |
91
|
| Food |
137
|
| Gas & Convenience |
234
|
| Mass |
82
|
Basket Size
When Fanta is purchased, how many products are purchased along with it?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) |
17
|
| Express Lane (3-10 Items) |
97
|
| Fill Up (11-20 Items) |
192
|
| Pantry Stocking (21+ Items) |
329
|
Time of Day
When do Fanta shoppers make their purchases?
| TIME OF DAY | SHARE PURCHASED |
| Morning | 14% |
| Noon | 15% |
| Afternoon | 35% |
| Evening | 29% |
| Late | 7% |