Farmers Market
Numerator Brand Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$2.94
Brand Spend per Basket
4.5 %
Median Share of Basket Spend
$65.36
Median Total Basket Spend
Demographics
Who is shopping for Farmers Market and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 |
93
|
| 25-34 |
100
|
| 35-44 |
99
|
| 45-54 |
102
|
| 55-64 |
105
|
| Over 65 |
86
|
| African American |
72
|
| Asian |
95
|
| Caucasian |
97
|
| Hispanic |
149
|
| Under $20k |
111
|
| $20k-40k |
111
|
| $40k-60k |
105
|
| $60k-80k |
109
|
| $80k-100k |
98
|
| $100k-125k |
101
|
| Over $125k |
66
|
| No College |
114
|
| College |
103
|
| Adv. Degree |
77
|
| Has Kids |
102
|
| No Kids |
98
|
Brand Affinity
What other brands are Farmers Market shoppers buying most often?
| TOP PARENT BRANDS | AFFINITY |
| Generic Pma | 7.0x |
| Bolthouse Farms | 5.3x |
| Turkey Knob | 5.3x |
| Sunset (Produce) | 4.7x |
Channels Shopped
Where are Farmers Market shoppers most likely to do their shopping?
| TOP CHANNELS | INDEX |
| Beauty |
1
|
| Club |
13
|
| Drug |
0
|
| Food |
11
|
| Gas & Convenience |
0
|
| Mass |
215
|
Basket Size
When Farmers Market is purchased, how many products are purchased along with it?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) |
4
|
| Express Lane (3-10 Items) |
39
|
| Fill Up (11-20 Items) |
187
|
| Pantry Stocking (21+ Items) |
643
|
Time of Day
When do Farmers Market shoppers make their purchases?
| TIME OF DAY | SHARE PURCHASED |
| Morning | 16% |
| Noon | 18% |
| Afternoon | 34% |
| Evening | 26% |
| Late | 6% |