Farmers Market
Numerator Brand Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$2.94
Brand Spend per Basket
4.5 %
Median Share of Basket Spend
$65.36
Median Total Basket Spend
Demographics
Who is shopping for Farmers Market and what are they like?
DEMOGRAPHIC | INDEX |
Under 24 |
93
|
25-34 |
100
|
35-44 |
99
|
45-54 |
102
|
55-64 |
105
|
Over 65 |
86
|
African American |
72
|
Asian |
95
|
Caucasian |
97
|
Hispanic |
149
|
Under $20k |
111
|
$20k-40k |
111
|
$40k-60k |
105
|
$60k-80k |
109
|
$80k-100k |
98
|
$100k-125k |
101
|
Over $125k |
66
|
No College |
114
|
College |
103
|
Adv. Degree |
77
|
Has Kids |
102
|
No Kids |
98
|
Brand Affinity
What other brands are Farmers Market shoppers buying most often?
TOP PARENT BRANDS | AFFINITY |
Generic Pma | 7.0x |
Bolthouse Farms | 5.3x |
Turkey Knob | 5.3x |
Sunset (Produce) | 4.7x |
Channels Shopped
Where are Farmers Market shoppers most likely to do their shopping?
TOP CHANNELS | INDEX |
Beauty |
1
|
Club |
13
|
Drug |
0
|
Food |
11
|
Gas & Convenience |
0
|
Mass |
215
|
Basket Size
When Farmers Market is purchased, how many products are purchased along with it?
ITEMS IN BASKET | INDEX |
Urgent Need (1-2 Items) |
4
|
Express Lane (3-10 Items) |
39
|
Fill Up (11-20 Items) |
187
|
Pantry Stocking (21+ Items) |
643
|
Time of Day
When do Farmers Market shoppers make their purchases?
TIME OF DAY | SHARE PURCHASED |
Morning | 16% |
Noon | 18% |
Afternoon | 34% |
Evening | 26% |
Late | 6% |