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Fitbit
Numerator Brand Snapshot
See also:   Generic | Apple | Hewlett Packard | Air Wick
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$99.99
Brand Spend per Basket
100.0 %
Median Share of Basket Spend
$99.99
Median Total Basket Spend
Demographics
Who is shopping for Fitbit and what are they like?
DEMOGRAPHIC INDEX
Under 24 119
25-34 118
35-44 99
45-54 96
55-64 88
Over 65 90
African American 88
Asian 105
Caucasian 104
Hispanic 77
Under $20k 63
$20k-40k 78
$40k-60k 93
$60k-80k 102
$80k-100k 114
$100k-125k 118
Over $125k 131
No College 68
College 101
Adv. Degree 129
Has Kids 92
No Kids 110
Brand Affinity
What other brands are Fitbit shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Generic 22.1x
Apple 21.4x
Hewlett Packard 14.3x
Air Wick 8.8x
Channels Shopped
Where are Fitbit shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Club 116
Dollar 2
Drug 6
Food 1
Gas & Convenience 1
Mass 191
Basket Size
When Fitbit is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 191
Express Lane (3-10 Items) 54
Fill Up (11-20 Items) 29
Pantry Stocking (21+ Items) 22
Time of Day
When do Fitbit shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 11%
Noon 17%
Afternoon 37%
Evening 30%
Late 5%