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Goya
Numerator Brand Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
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$2.38
Brand Spend per Basket
5.0 %
Median Share of Basket Spend
$47.51
Median Total Basket Spend
Demographics
Who is shopping for Goya and what are they like?
DEMOGRAPHIC INDEX
Under 24 144
25-34 111
35-44 111
45-54 98
55-64 78
Over 65 64
African American 155
Asian 71
Caucasian 52
Hispanic 496
Under $20k 171
$20k-40k 124
$40k-60k 105
$60k-80k 81
$80k-100k 79
$100k-125k 74
Over $125k 76
No College 118
College 97
Adv. Degree 91
Has Kids 109
No Kids 89
Brand Affinity
What other brands are Goya shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Ronzoni 7.4x
Bumble Bee 6.4x
Aunt Jemima 6.2x
Perdue (Poultry) 6.1x
Channels Shopped
Where are Goya shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Club 37
Dollar 25
Drug 16
Food 212
Gas & Convenience 44
Mass 55
Basket Size
When Goya is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 6
Express Lane (3-10 Items) 54
Fill Up (11-20 Items) 204
Pantry Stocking (21+ Items) 547
Time of Day
When do Goya shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 17%
Afternoon 36%
Evening 27%
Late 5%