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Hawaiian Punch
Numerator Brand Snapshot
See also:   Crush | 7Up | Chef Boyardee | Totinos
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$1.99
Brand Spend per Basket
4.8 %
Median Share of Basket Spend
$41.20
Median Total Basket Spend
Demographics
Who is shopping for Hawaiian Punch and what are they like?
DEMOGRAPHIC INDEX
Under 24 129
25-34 101
35-44 112
45-54 107
55-64 78
Over 65 52
African American 307
Asian 58
Caucasian 82
Hispanic 132
Under $20k 152
$20k-40k 137
$40k-60k 110
$60k-80k 94
$80k-100k 83
$100k-125k 67
Over $125k 56
No College 134
College 98
Adv. Degree 70
Has Kids 123
No Kids 72
Brand Affinity
What other brands are Hawaiian Punch shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Crush 8.1x
7Up 5.4x
Chef Boyardee 4.7x
Totinos 4.6x
Channels Shopped
Where are Hawaiian Punch shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 2
Club 6
Dollar 347
Drug 33
Food 122
Gas & Convenience 26
Mass 111
Basket Size
When Hawaiian Punch is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 7
Express Lane (3-10 Items) 60
Fill Up (11-20 Items) 202
Pantry Stocking (21+ Items) 518
Time of Day
When do Hawaiian Punch shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 15%
Afternoon 33%
Evening 30%
Late 7%