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Head & Shoulders
Numerator Brand Snapshot
See also:   Suave | Dove | Tide | Downy
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Brand Spend per Basket
11.2 %
Median Share of Basket Spend
$62.48
Median Total Basket Spend
Demographics
Who is shopping for Head & Shoulders and what are they like?
DEMOGRAPHIC INDEX
Under 24 171
25-34 125
35-44 107
45-54 96
55-64 70
Over 65 65
African American 45
Asian 253
Caucasian 77
Hispanic 210
Under $20k 136
$20k-40k 102
$40k-60k 96
$60k-80k 95
$80k-100k 92
$100k-125k 94
Over $125k 94
No College 111
College 98
Adv. Degree 96
Has Kids 108
No Kids 90
Brand Affinity
What other brands are Head & Shoulders shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Suave 8.4x
Dove 7.3x
Tide 6.4x
Downy 5.6x
Channels Shopped
Where are Head & Shoulders shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 11
Club 213
Dollar 26
Drug 242
Food 90
Gas & Convenience 6
Mass 67
Basket Size
When Head & Shoulders is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 11
Express Lane (3-10 Items) 78
Fill Up (11-20 Items) 213
Pantry Stocking (21+ Items) 408
Time of Day
When do Head & Shoulders shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 14%
Noon 18%
Afternoon 35%
Evening 28%
Late 5%