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Heinz
Numerator Brand Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
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$2.98
Brand Spend per Basket
4.2 %
Median Share of Basket Spend
$70.35
Median Total Basket Spend
Demographics
Who is shopping for Heinz and what are they like?
DEMOGRAPHIC INDEX
Under 24 79
25-34 82
35-44 93
45-54 109
55-64 113
Over 65 122
African American 97
Asian 65
Caucasian 107
Hispanic 72
Under $20k 90
$20k-40k 97
$40k-60k 101
$60k-80k 102
$80k-100k 105
$100k-125k 104
Over $125k 100
No College 109
College 100
Adv. Degree 91
Has Kids 99
No Kids 101
Brand Affinity
What other brands are Heinz shoppers buying most often?
TOP PARENT BRANDS AFFINITY
French's 7.3x
Hellmann's 4.5x
Vlasic 4.3x
Sweet Baby Ray's 4.0x
Channels Shopped
Where are Heinz shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Club 130
Dollar 60
Drug 19
Food 133
Gas & Convenience 16
Mass 85
Basket Size
When Heinz is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 6
Express Lane (3-10 Items) 47
Fill Up (11-20 Items) 189
Pantry Stocking (21+ Items) 596
Time of Day
When do Heinz shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 19%
Afternoon 36%
Evening 25%
Late 4%