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iRobot
Numerator Brand Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
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$299.99
Brand Spend per Basket
100.0 %
Median Share of Basket Spend
$299.99
Median Total Basket Spend
Demographics
Who is shopping for iRobot and what are they like?
DEMOGRAPHIC INDEX
Under 24 74
25-34 142
35-44 99
45-54 76
55-64 95
Over 65 98
African American 32
Asian 255
Caucasian 95
Hispanic 74
Under $20k 57
$20k-40k 60
$40k-60k 84
$60k-80k 86
$80k-100k 113
$100k-125k 156
Over $125k 155
No College 52
College 100
Adv. Degree 151
Has Kids 92
No Kids 109
Brand Affinity
What other brands are iRobot shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Lactaid 26.8x
Earthbound Farm Organic 19.0x
Hewlett Packard 18.9x
Apple 16.5x
Channels Shopped
Where are iRobot shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Club 567
Dollar 4
Food 1
Mass 61
Basket Size
When iRobot is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 179
Express Lane (3-10 Items) 59
Fill Up (11-20 Items) 43
Pantry Stocking (21+ Items) 34
Time of Day
When do iRobot shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 10%
Noon 21%
Afternoon 38%
Evening 28%
Late 3%