iRobot
Numerator Brand Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$299.99
Brand Spend per Basket
100.0 %
Median Share of Basket Spend
$299.99
Median Total Basket Spend
Demographics
Who is shopping for iRobot and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 |
74
|
| 25-34 |
142
|
| 35-44 |
99
|
| 45-54 |
76
|
| 55-64 |
95
|
| Over 65 |
98
|
| African American |
32
|
| Asian |
255
|
| Caucasian |
95
|
| Hispanic |
74
|
| Under $20k |
57
|
| $20k-40k |
60
|
| $40k-60k |
84
|
| $60k-80k |
86
|
| $80k-100k |
113
|
| $100k-125k |
156
|
| Over $125k |
155
|
| No College |
52
|
| College |
100
|
| Adv. Degree |
151
|
| Has Kids |
92
|
| No Kids |
109
|
Brand Affinity
What other brands are iRobot shoppers buying most often?
| TOP PARENT BRANDS | AFFINITY |
| Lactaid | 26.8x |
| Earthbound Farm Organic | 19.0x |
| Hewlett Packard | 18.9x |
| Apple | 16.5x |
Channels Shopped
Where are iRobot shoppers most likely to do their shopping?
| TOP CHANNELS | INDEX |
| Club |
567
|
| Dollar |
4
|
| Food |
1
|
| Mass |
61
|
Basket Size
When iRobot is purchased, how many products are purchased along with it?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) |
179
|
| Express Lane (3-10 Items) |
59
|
| Fill Up (11-20 Items) |
43
|
| Pantry Stocking (21+ Items) |
34
|
Time of Day
When do iRobot shoppers make their purchases?
| TIME OF DAY | SHARE PURCHASED |
| Morning | 10% |
| Noon | 21% |
| Afternoon | 38% |
| Evening | 28% |
| Late | 3% |