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Johnson & Johnson
Numerator Brand Snapshot
See also:   Softsoap | Dove | Colgate | Dial
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$2.72
Brand Spend per Basket
6.5 %
Median Share of Basket Spend
$41.93
Median Total Basket Spend
Demographics
Who is shopping for Johnson & Johnson and what are they like?
DEMOGRAPHIC INDEX
Under 24 103
25-34 110
35-44 102
45-54 99
55-64 91
Over 65 87
African American 92
Asian 157
Caucasian 95
Hispanic 104
Under $20k 99
$20k-40k 94
$40k-60k 95
$60k-80k 101
$80k-100k 108
$100k-125k 97
Over $125k 109
No College 91
College 100
Adv. Degree 109
Has Kids 100
No Kids 100
Brand Affinity
What other brands are Johnson & Johnson shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Softsoap 6.2x
Dove 6.0x
Colgate 5.8x
Dial 5.2x
Channels Shopped
Where are Johnson & Johnson shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 4
Club 0
Dollar 30
Drug 467
Food 50
Gas & Convenience 12
Mass 130
Basket Size
When Johnson & Johnson is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 16
Express Lane (3-10 Items) 85
Fill Up (11-20 Items) 210
Pantry Stocking (21+ Items) 362
Time of Day
When do Johnson & Johnson shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 17%
Afternoon 33%
Evening 29%
Late 7%