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Knorr
Numerator Brand Snapshot
See also:   Goya | Guerrero | Morton | Campbells
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$1.79
Brand Spend per Basket
3.1 %
Median Share of Basket Spend
$58.58
Median Total Basket Spend
Demographics
Who is shopping for Knorr and what are they like?
DEMOGRAPHIC INDEX
Under 24 123
25-34 106
35-44 101
45-54 100
55-64 94
Over 65 88
African American 84
Asian 150
Caucasian 83
Hispanic 225
Under $20k 128
$20k-40k 112
$40k-60k 103
$60k-80k 93
$80k-100k 90
$100k-125k 89
Over $125k 87
No College 117
College 101
Adv. Degree 81
Has Kids 106
No Kids 93
Brand Affinity
What other brands are Knorr shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Goya 4.9x
Guerrero 4.3x
Morton 4.1x
Campbells 4.0x
Channels Shopped
Where are Knorr shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 21
Club 40
Dollar 55
Drug 11
Food 163
Gas & Convenience 18
Mass 90
Basket Size
When Knorr is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 4
Express Lane (3-10 Items) 40
Fill Up (11-20 Items) 183
Pantry Stocking (21+ Items) 640
Time of Day
When do Knorr shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 18%
Afternoon 37%
Evening 25%
Late 5%