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La Croix
Numerator Brand Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
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$4.79
Brand Spend per Basket
8.1 %
Median Share of Basket Spend
$59.21
Median Total Basket Spend
Demographics
Who is shopping for La Croix and what are they like?
DEMOGRAPHIC INDEX
Under 24 71
25-34 146
35-44 106
45-54 81
55-64 79
Over 65 67
African American 49
Asian 106
Caucasian 105
Hispanic 88
Under $20k 63
$20k-40k 70
$40k-60k 84
$60k-80k 99
$80k-100k 100
$100k-125k 122
Over $125k 163
No College 46
College 98
Adv. Degree 162
Has Kids 91
No Kids 111
Brand Affinity
What other brands are La Croix shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Earthbound Farm Organic 7.3x
Horizon Organic 5.8x
Sabra 5.8x
Larabar 5.0x
Channels Shopped
Where are La Croix shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 127
Dollar 4
Drug 24
Food 165
Gas & Convenience 15
Mass 66
Basket Size
When La Croix is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 8
Express Lane (3-10 Items) 66
Fill Up (11-20 Items) 219
Pantry Stocking (21+ Items) 466
Time of Day
When do La Croix shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 14%
Noon 18%
Afternoon 37%
Evening 26%
Late 4%