Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$15.83
Brand Spend per Basket
33.3 %
Median Share of Basket Spend
$47.49
Median Total Basket Spend
Demographics
Who is shopping for Lego and what are they like?
DEMOGRAPHIC | INDEX |
Under 24 |
40
|
25-34 |
93
|
35-44 |
149
|
45-54 |
85
|
55-64 |
57
|
Over 65 |
60
|
African American |
41
|
Asian |
127
|
Caucasian |
103
|
Hispanic |
102
|
Under $20k |
68
|
$20k-40k |
76
|
$40k-60k |
79
|
$60k-80k |
96
|
$80k-100k |
112
|
$100k-125k |
119
|
Over $125k |
154
|
No College |
69
|
College |
102
|
Adv. Degree |
127
|
Has Kids |
137
|
No Kids |
55
|
Brand Affinity
What other brands are Lego shoppers buying most often?
TOP PARENT BRANDS | AFFINITY |
Crayola | 13.4x |
Elmer's | 7.7x |
Generic | 6.3x |
Skittles | 6.1x |
Channels Shopped
Where are Lego shoppers most likely to do their shopping?
TOP CHANNELS | INDEX |
Beauty |
5
|
Club |
42
|
Dollar |
74
|
Drug |
11
|
Food |
9
|
Gas & Convenience |
13
|
Mass |
202
|
Basket Size
When Lego is purchased, how many products are purchased along with it?
ITEMS IN BASKET | INDEX |
Urgent Need (1-2 Items) |
78
|
Express Lane (3-10 Items) |
99
|
Fill Up (11-20 Items) |
126
|
Pantry Stocking (21+ Items) |
159
|
Time of Day
When do Lego shoppers make their purchases?
TIME OF DAY | SHARE PURCHASED |
Morning | 15% |
Noon | 20% |
Afternoon | 34% |
Evening | 25% |
Late | 7% |