Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$15.83
Brand Spend per Basket
33.3 %
Median Share of Basket Spend
$47.49
Median Total Basket Spend
Demographics
Who is shopping for Lego and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 |
40
|
| 25-34 |
93
|
| 35-44 |
149
|
| 45-54 |
85
|
| 55-64 |
57
|
| Over 65 |
60
|
| African American |
41
|
| Asian |
127
|
| Caucasian |
103
|
| Hispanic |
102
|
| Under $20k |
68
|
| $20k-40k |
76
|
| $40k-60k |
79
|
| $60k-80k |
96
|
| $80k-100k |
112
|
| $100k-125k |
119
|
| Over $125k |
154
|
| No College |
69
|
| College |
102
|
| Adv. Degree |
127
|
| Has Kids |
137
|
| No Kids |
55
|
Brand Affinity
What other brands are Lego shoppers buying most often?
| TOP PARENT BRANDS | AFFINITY |
| Crayola | 13.4x |
| Elmer's | 7.7x |
| Generic | 6.3x |
| Skittles | 6.1x |
Channels Shopped
Where are Lego shoppers most likely to do their shopping?
| TOP CHANNELS | INDEX |
| Beauty |
5
|
| Club |
42
|
| Dollar |
74
|
| Drug |
11
|
| Food |
9
|
| Gas & Convenience |
13
|
| Mass |
202
|
Basket Size
When Lego is purchased, how many products are purchased along with it?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) |
78
|
| Express Lane (3-10 Items) |
99
|
| Fill Up (11-20 Items) |
126
|
| Pantry Stocking (21+ Items) |
159
|
Time of Day
When do Lego shoppers make their purchases?
| TIME OF DAY | SHARE PURCHASED |
| Morning | 15% |
| Noon | 20% |
| Afternoon | 34% |
| Evening | 25% |
| Late | 7% |