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Life Savers
Numerator Brand Snapshot
See also:   Skittles | Brach's | Russell Stover | Trolli
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$2.00
Brand Spend per Basket
7.2 %
Median Share of Basket Spend
$27.93
Median Total Basket Spend
Demographics
Who is shopping for Life Savers and what are they like?
DEMOGRAPHIC INDEX
Under 24 82
25-34 71
35-44 93
45-54 114
55-64 120
Over 65 115
African American 127
Asian 47
Caucasian 107
Hispanic 61
Under $20k 101
$20k-40k 107
$40k-60k 100
$60k-80k 101
$80k-100k 98
$100k-125k 103
Over $125k 90
No College 111
College 99
Adv. Degree 92
Has Kids 95
No Kids 106
Brand Affinity
What other brands are Life Savers shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Skittles 8.6x
Brach's 7.6x
Russell Stover 7.0x
Trolli 5.9x
Channels Shopped
Where are Life Savers shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 4
Club 54
Dollar 530
Drug 223
Food 48
Gas & Convenience 65
Mass 116
Basket Size
When Life Savers is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 15
Express Lane (3-10 Items) 93
Fill Up (11-20 Items) 198
Pantry Stocking (21+ Items) 348
Time of Day
When do Life Savers shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 17%
Afternoon 35%
Evening 26%
Late 6%