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Lipton
Numerator Brand Snapshot
See also:   Knorr | Campbells | Ragu | Ronzoni
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$1.99
Brand Spend per Basket
4.1 %
Median Share of Basket Spend
$47.96
Median Total Basket Spend
Demographics
Who is shopping for Lipton and what are they like?
DEMOGRAPHIC INDEX
Under 24 88
25-34 81
35-44 93
45-54 110
55-64 112
Over 65 119
African American 102
Asian 58
Caucasian 107
Hispanic 75
Under $20k 102
$20k-40k 98
$40k-60k 103
$60k-80k 97
$80k-100k 101
$100k-125k 100
Over $125k 100
No College 113
College 98
Adv. Degree 93
Has Kids 96
No Kids 105
Brand Affinity
What other brands are Lipton shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Knorr 9.4x
Campbells 4.9x
Ragu 4.9x
Ronzoni 4.9x
Channels Shopped
Where are Lipton shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 71
Club 106
Dollar 18
Drug 29
Food 218
Gas & Convenience 173
Mass 23
Basket Size
When Lipton is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 8
Express Lane (3-10 Items) 55
Fill Up (11-20 Items) 187
Pantry Stocking (21+ Items) 552
Time of Day
When do Lipton shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 17%
Afternoon 37%
Evening 26%
Late 4%