Get in Touch
Marvel
Numerator Brand Snapshot
See also:   Crayola | Elmer's | Generic | Bic
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
Get a Free Demo
$7.88
Brand Spend per Basket
12.9 %
Median Share of Basket Spend
$61.28
Median Total Basket Spend
Demographics
Who is shopping for Marvel and what are they like?
DEMOGRAPHIC INDEX
Under 24 74
25-34 133
35-44 134
45-54 71
55-64 63
Over 65 50
African American 110
Asian 121
Caucasian 93
Hispanic 138
Under $20k 97
$20k-40k 101
$40k-60k 90
$60k-80k 96
$80k-100k 104
$100k-125k 111
Over $125k 105
No College 91
College 103
Adv. Degree 99
Has Kids 130
No Kids 63
Brand Affinity
What other brands are Marvel shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Crayola 18.4x
Elmer's 9.5x
Generic 6.5x
Bic 5.4x
Channels Shopped
Where are Marvel shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Club 91
Dollar 42
Drug 48
Food 4
Gas & Convenience 0
Mass 189
Basket Size
When Marvel is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 44
Express Lane (3-10 Items) 88
Fill Up (11-20 Items) 180
Pantry Stocking (21+ Items) 276
Time of Day
When do Marvel shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 13%
Noon 18%
Afternoon 35%
Evening 27%
Late 7%