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Moe's Southwest Grill
Numerator Brand Snapshot
Omnichannel Visibility Demo
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$3.48
Brand Spend per Basket
6.6 %
Median Share of Basket Spend
$52.72
Median Total Basket Spend
Demographics
Who is shopping for Moe's Southwest Grill and what are they like?
DEMOGRAPHIC INDEX
Under 24 90
25-34 102
35-44 101
45-54 104
55-64 98
Over 65 76
African American 101
Asian 42
Caucasian 112
Hispanic 50
Under $20k 97
$20k-40k 113
$40k-60k 98
$60k-80k 100
$80k-100k 92
$100k-125k 123
Over $125k 78
No College 87
College 101
Adv. Degree 110
Has Kids 93
No Kids 109
Brand Affinity
What other brands are Moe's Southwest Grill shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Healthy Choice 15.2x
Jimmy Dean 11.3x
Red Baron 6.5x
Meow Mix 6.1x
Channels Shopped
Where are Moe's Southwest Grill shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Club 152
Mass 182
Basket Size
When Moe's Southwest Grill is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 5
Express Lane (3-10 Items) 51
Fill Up (11-20 Items) 215
Pantry Stocking (21+ Items) 550
Time of Day
When do Moe's Southwest Grill shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 16%
Afternoon 33%
Evening 29%
Late 6%