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Neutrogena
Numerator Brand Snapshot
See also:   Maybelline | CoverGirl | Dove | Suave
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$7.79
Brand Spend per Basket
16.0 %
Median Share of Basket Spend
$48.66
Median Total Basket Spend
Demographics
Who is shopping for Neutrogena and what are they like?
DEMOGRAPHIC INDEX
Under 24 131
25-34 107
35-44 98
45-54 103
55-64 87
Over 65 101
African American 77
Asian 141
Caucasian 97
Hispanic 108
Under $20k 90
$20k-40k 82
$40k-60k 92
$60k-80k 90
$80k-100k 99
$100k-125k 112
Over $125k 139
No College 72
College 99
Adv. Degree 131
Has Kids 96
No Kids 105
Brand Affinity
What other brands are Neutrogena shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Maybelline 11.5x
CoverGirl 8.9x
Dove 7.0x
Suave 5.0x
Channels Shopped
Where are Neutrogena shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 179
Club 48
Dollar 5
Drug 695
Food 77
Gas & Convenience 9
Mass 67
Basket Size
When Neutrogena is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 24
Express Lane (3-10 Items) 99
Fill Up (11-20 Items) 177
Pantry Stocking (21+ Items) 313
Time of Day
When do Neutrogena shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 17%
Afternoon 35%
Evening 27%
Late 6%