Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$2.47
Brand Spend per Basket
6.5 %
Median Share of Basket Spend
$37.80
Median Total Basket Spend
Demographics
Who is shopping for Palmolive and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 |
127
|
| 25-34 |
106
|
| 35-44 |
102
|
| 45-54 |
97
|
| 55-64 |
96
|
| Over 65 |
91
|
| African American |
189
|
| Asian |
173
|
| Caucasian |
76
|
| Hispanic |
182
|
| Under $20k |
144
|
| $20k-40k |
122
|
| $40k-60k |
105
|
| $60k-80k |
91
|
| $80k-100k |
84
|
| $100k-125k |
81
|
| Over $125k |
77
|
| No College |
119
|
| College |
97
|
| Adv. Degree |
90
|
| Has Kids |
102
|
| No Kids |
97
|
Brand Affinity
What other brands are Palmolive shoppers buying most often?
| TOP PARENT BRANDS | AFFINITY |
| Clorox | 6.4x |
| Scott | 6.3x |
| Softsoap | 6.3x |
| Glade | 5.4x |
Channels Shopped
Where are Palmolive shoppers most likely to do their shopping?
| TOP CHANNELS | INDEX |
| Beauty |
0
|
| Club |
172
|
| Dollar |
458
|
| Drug |
187
|
| Food |
79
|
| Gas & Convenience |
12
|
| Mass |
70
|
Basket Size
When Palmolive is purchased, how many products are purchased along with it?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) |
12
|
| Express Lane (3-10 Items) |
81
|
| Fill Up (11-20 Items) |
215
|
| Pantry Stocking (21+ Items) |
388
|
Time of Day
When do Palmolive shoppers make their purchases?
| TIME OF DAY | SHARE PURCHASED |
| Morning | 16% |
| Noon | 18% |
| Afternoon | 36% |
| Evening | 25% |
| Late | 5% |