Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$2.47
Brand Spend per Basket
6.5 %
Median Share of Basket Spend
$37.80
Median Total Basket Spend
Demographics
Who is shopping for Palmolive and what are they like?
DEMOGRAPHIC | INDEX |
Under 24 |
127
|
25-34 |
106
|
35-44 |
102
|
45-54 |
97
|
55-64 |
96
|
Over 65 |
91
|
African American |
189
|
Asian |
173
|
Caucasian |
76
|
Hispanic |
182
|
Under $20k |
144
|
$20k-40k |
122
|
$40k-60k |
105
|
$60k-80k |
91
|
$80k-100k |
84
|
$100k-125k |
81
|
Over $125k |
77
|
No College |
119
|
College |
97
|
Adv. Degree |
90
|
Has Kids |
102
|
No Kids |
97
|
Brand Affinity
What other brands are Palmolive shoppers buying most often?
TOP PARENT BRANDS | AFFINITY |
Clorox | 6.4x |
Scott | 6.3x |
Softsoap | 6.3x |
Glade | 5.4x |
Channels Shopped
Where are Palmolive shoppers most likely to do their shopping?
TOP CHANNELS | INDEX |
Beauty |
0
|
Club |
172
|
Dollar |
458
|
Drug |
187
|
Food |
79
|
Gas & Convenience |
12
|
Mass |
70
|
Basket Size
When Palmolive is purchased, how many products are purchased along with it?
ITEMS IN BASKET | INDEX |
Urgent Need (1-2 Items) |
12
|
Express Lane (3-10 Items) |
81
|
Fill Up (11-20 Items) |
215
|
Pantry Stocking (21+ Items) |
388
|
Time of Day
When do Palmolive shoppers make their purchases?
TIME OF DAY | SHARE PURCHASED |
Morning | 16% |
Noon | 18% |
Afternoon | 36% |
Evening | 25% |
Late | 5% |