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Pepsi
Numerator Brand Snapshot
See also:   Mountain Dew | Crush | Dr Pepper | 7Up
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$3.00
Brand Spend per Basket
10.6 %
Median Share of Basket Spend
$28.19
Median Total Basket Spend
Demographics
Who is shopping for Pepsi and what are they like?
DEMOGRAPHIC INDEX
Under 24 110
25-34 89
35-44 91
45-54 110
55-64 114
Over 65 98
African American 94
Asian 66
Caucasian 104
Hispanic 94
Under $20k 149
$20k-40k 137
$40k-60k 114
$60k-80k 101
$80k-100k 82
$100k-125k 68
Over $125k 46
No College 155
College 96
Adv. Degree 56
Has Kids 98
No Kids 102
Brand Affinity
What other brands are Pepsi shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Mountain Dew 9.4x
Crush 8.4x
Dr Pepper 5.4x
7Up 5.3x
Channels Shopped
Where are Pepsi shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 3
Club 53
Dollar 253
Drug 86
Food 144
Gas & Convenience 193
Mass 72
Basket Size
When Pepsi is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 18
Express Lane (3-10 Items) 98
Fill Up (11-20 Items) 190
Pantry Stocking (21+ Items) 324
Time of Day
When do Pepsi shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 17%
Afternoon 35%
Evening 27%
Late 6%