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Ragu
Numerator Brand Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
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$2.59
Brand Spend per Basket
4.4 %
Median Share of Basket Spend
$58.64
Median Total Basket Spend
Demographics
Who is shopping for Ragu and what are they like?
DEMOGRAPHIC INDEX
Under 24 97
25-34 90
35-44 105
45-54 108
55-64 95
Over 65 87
African American 161
Asian 77
Caucasian 96
Hispanic 107
Under $20k 110
$20k-40k 112
$40k-60k 106
$60k-80k 105
$80k-100k 98
$100k-125k 91
Over $125k 75
No College 112
College 101
Adv. Degree 85
Has Kids 107
No Kids 91
Brand Affinity
What other brands are Ragu shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Ronzoni 7.8x
Barilla 6.4x
Cinnamon Toast Crunch 3.5x
Chef Boyardee 3.5x
Channels Shopped
Where are Ragu shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Club 14
Dollar 57
Drug 15
Food 236
Gas & Convenience 21
Mass 44
Basket Size
When Ragu is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 4
Express Lane (3-10 Items) 43
Fill Up (11-20 Items) 175
Pantry Stocking (21+ Items) 637
Time of Day
When do Ragu shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 17%
Afternoon 36%
Evening 27%
Late 5%