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Ripple Food
Numerator Brand Snapshot
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$3.99
Brand Spend per Basket
8.2 %
Median Share of Basket Spend
$48.51
Median Total Basket Spend
Demographics
Who is shopping for Ripple Food and what are they like?
DEMOGRAPHIC INDEX
Under 24 112
25-34 163
35-44 119
45-54 70
55-64 56
Over 65 45
African American 145
Asian 119
Caucasian 90
Hispanic 114
Under $20k 67
$20k-40k 84
$40k-60k 86
$60k-80k 97
$80k-100k 106
$100k-125k 110
Over $125k 148
No College 65
College 96
Adv. Degree 151
Has Kids 111
No Kids 86
Brand Affinity
What other brands are Ripple Food shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Horizon Organic 16.4x
Earthbound Farm Organic 14.0x
Silk 12.6x
Larabar 12.0x
Channels Shopped
Where are Ripple Food shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Dollar 1
Drug 0
Food 140
Mass 124
Basket Size
When Ripple Food is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 14
Express Lane (3-10 Items) 74
Fill Up (11-20 Items) 221
Pantry Stocking (21+ Items) 404
Time of Day
When do Ripple Food shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 15%
Afternoon 35%
Evening 28%
Late 7%