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Ronzoni
Numerator Brand Snapshot
See also:   Ragu | Perdue (Poultry) | Goya | Wish-Bone
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$2.00
Brand Spend per Basket
3.7 %
Median Share of Basket Spend
$53.87
Median Total Basket Spend
Demographics
Who is shopping for Ronzoni and what are they like?
DEMOGRAPHIC INDEX
Under 24 77
25-34 86
35-44 96
45-54 111
55-64 106
Over 65 105
African American 98
Asian 71
Caucasian 101
Hispanic 115
Under $20k 87
$20k-40k 86
$40k-60k 94
$60k-80k 100
$80k-100k 101
$100k-125k 113
Over $125k 123
No College 94
College 99
Adv. Degree 111
Has Kids 106
No Kids 93
Brand Affinity
What other brands are Ronzoni shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Ragu 8.4x
Perdue (Poultry) 7.3x
Goya 5.9x
Wish-Bone 5.9x
Channels Shopped
Where are Ronzoni shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 0
Dollar 2
Drug 1
Food 280
Gas & Convenience 13
Mass 21
Basket Size
When Ronzoni is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 3
Express Lane (3-10 Items) 38
Fill Up (11-20 Items) 180
Pantry Stocking (21+ Items) 659
Time of Day
When do Ronzoni shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 17%
Noon 18%
Afternoon 36%
Evening 25%
Late 5%