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Rubbermaid
Numerator Brand Snapshot
See also:   Glad | Ziploc | Mr. Clean | Clorox
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Brand Spend per Basket
13.1 %
Median Share of Basket Spend
$53.51
Median Total Basket Spend
Demographics
Who is shopping for Rubbermaid and what are they like?
DEMOGRAPHIC INDEX
Under 24 90
25-34 107
35-44 98
45-54 96
55-64 106
Over 65 93
African American 85
Asian 99
Caucasian 101
Hispanic 100
Under $20k 88
$20k-40k 96
$40k-60k 101
$60k-80k 100
$80k-100k 108
$100k-125k 102
Over $125k 103
No College 96
College 101
Adv. Degree 101
Has Kids 95
No Kids 106
Brand Affinity
What other brands are Rubbermaid shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Glad 7.7x
Ziploc 6.5x
Mr. Clean 4.6x
Clorox 4.4x
Channels Shopped
Where are Rubbermaid shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 109
Dollar 220
Drug 3
Food 17
Gas & Convenience 5
Mass 170
Basket Size
When Rubbermaid is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 30
Express Lane (3-10 Items) 87
Fill Up (11-20 Items) 194
Pantry Stocking (21+ Items) 323
Time of Day
When do Rubbermaid shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 19%
Afternoon 36%
Evening 25%
Late 5%