Skittles
Numerator Brand Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$1.69
Brand Spend per Basket
6.2 %
Median Share of Basket Spend
$27.20
Median Total Basket Spend
Demographics
Who is shopping for Skittles and what are they like?
DEMOGRAPHIC | INDEX |
Under 24 |
93
|
25-34 |
83
|
35-44 |
107
|
45-54 |
114
|
55-64 |
95
|
Over 65 |
71
|
African American |
122
|
Asian |
66
|
Caucasian |
102
|
Hispanic |
96
|
Under $20k |
95
|
$20k-40k |
94
|
$40k-60k |
95
|
$60k-80k |
102
|
$80k-100k |
113
|
$100k-125k |
102
|
Over $125k |
100
|
No College |
98
|
College |
98
|
Adv. Degree |
109
|
Has Kids |
110
|
No Kids |
87
|
Brand Affinity
What other brands are Skittles shoppers buying most often?
TOP PARENT BRANDS | AFFINITY |
Trolli | 11.2x |
Twix | 8.6x |
Life Savers | 8.5x |
M&M's | 8.5x |
Channels Shopped
Where are Skittles shoppers most likely to do their shopping?
TOP CHANNELS | INDEX |
Beauty |
1
|
Club |
204
|
Dollar |
345
|
Drug |
176
|
Food |
42
|
Gas & Convenience |
194
|
Mass |
87
|
Basket Size
When Skittles is purchased, how many products are purchased along with it?
ITEMS IN BASKET | INDEX |
Urgent Need (1-2 Items) |
14
|
Express Lane (3-10 Items) |
99
|
Fill Up (11-20 Items) |
200
|
Pantry Stocking (21+ Items) |
324
|
Time of Day
When do Skittles shoppers make their purchases?
TIME OF DAY | SHARE PURCHASED |
Morning | 17% |
Noon | 17% |
Afternoon | 34% |
Evening | 27% |
Late | 5% |