Soap & Glory
Numerator Brand Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$10.00
Brand Spend per Basket
19.6 %
Median Share of Basket Spend
$51.03
Median Total Basket Spend
Demographics
Who is shopping for Soap & Glory and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 |
136
|
| 25-34 |
93
|
| 35-44 |
183
|
| 45-54 |
58
|
| 55-64 |
38
|
| Over 65 |
21
|
| African American |
58
|
| Asian |
88
|
| Caucasian |
108
|
| Hispanic |
83
|
| Under $20k |
66
|
| $20k-40k |
68
|
| $40k-60k |
59
|
| $60k-80k |
57
|
| $80k-100k |
61
|
| $100k-125k |
56
|
| Over $125k |
320
|
| No College |
46
|
| College |
125
|
| Adv. Degree |
66
|
| Has Kids |
55
|
| No Kids |
156
|
Brand Affinity
What other brands are Soap & Glory shoppers buying most often?
| TOP PARENT BRANDS | AFFINITY |
| Maybelline | 48.6x |
| CoverGirl | 18.6x |
| Nature Made (Healthcare) | 16.7x |
| Elmer's | 11.5x |
Channels Shopped
Where are Soap & Glory shoppers most likely to do their shopping?
| TOP CHANNELS | INDEX |
| Beauty |
2008
|
| Dollar |
1
|
| Drug |
182
|
| Food |
0
|
| Mass |
165
|
Basket Size
When Soap & Glory is purchased, how many products are purchased along with it?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) |
34
|
| Express Lane (3-10 Items) |
139
|
| Fill Up (11-20 Items) |
149
|
| Pantry Stocking (21+ Items) |
133
|
Time of Day
When do Soap & Glory shoppers make their purchases?
| TIME OF DAY | SHARE PURCHASED |
| Morning | 10% |
| Noon | 16% |
| Afternoon | 40% |
| Evening | 29% |
| Late | 5% |