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Soap & Glory
Numerator Brand Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
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$10.00
Brand Spend per Basket
19.6 %
Median Share of Basket Spend
$51.03
Median Total Basket Spend
Demographics
Who is shopping for Soap & Glory and what are they like?
DEMOGRAPHIC INDEX
Under 24 136
25-34 93
35-44 183
45-54 58
55-64 38
Over 65 21
African American 58
Asian 88
Caucasian 108
Hispanic 83
Under $20k 66
$20k-40k 68
$40k-60k 59
$60k-80k 57
$80k-100k 61
$100k-125k 56
Over $125k 320
No College 46
College 125
Adv. Degree 66
Has Kids 55
No Kids 156
Brand Affinity
What other brands are Soap & Glory shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Maybelline 48.6x
CoverGirl 18.6x
Nature Made (Healthcare) 16.7x
Elmer's 11.5x
Channels Shopped
Where are Soap & Glory shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 2008
Dollar 1
Drug 182
Food 0
Mass 165
Basket Size
When Soap & Glory is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 34
Express Lane (3-10 Items) 139
Fill Up (11-20 Items) 149
Pantry Stocking (21+ Items) 133
Time of Day
When do Soap & Glory shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 10%
Noon 16%
Afternoon 40%
Evening 29%
Late 5%