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Sodastream
Numerator Brand Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
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$9.98
Brand Spend per Basket
29.9 %
Median Share of Basket Spend
$33.36
Median Total Basket Spend
Demographics
Who is shopping for Sodastream and what are they like?
DEMOGRAPHIC INDEX
Under 24 89
25-34 102
35-44 106
45-54 103
55-64 90
Over 65 79
African American 60
Asian 117
Caucasian 106
Hispanic 63
Under $20k 68
$20k-40k 77
$40k-60k 97
$60k-80k 109
$80k-100k 96
$100k-125k 117
Over $125k 133
No College 65
College 102
Adv. Degree 129
Has Kids 89
No Kids 113
Brand Affinity
What other brands are Sodastream shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Mission (Foods) 5.4x
Crisco 5.4x
Crayola 5.1x
Hewlett Packard 4.2x
Channels Shopped
Where are Sodastream shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Club 60
Dollar 2
Drug 9
Food 10
Mass 201
Basket Size
When Sodastream is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 61
Express Lane (3-10 Items) 105
Fill Up (11-20 Items) 133
Pantry Stocking (21+ Items) 195
Time of Day
When do Sodastream shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 13%
Noon 19%
Afternoon 35%
Evening 26%
Late 7%