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Taco Bell
Numerator Brand Snapshot
See also:   Pepsi | Tropicana | Mountain Dew | Dr Pepper
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$6.38
Brand Spend per Basket
97.2 %
Median Share of Basket Spend
$6.56
Median Total Basket Spend
Demographics
Who is shopping for Taco Bell and what are they like?
DEMOGRAPHIC INDEX
Under 24 151
25-34 113
35-44 98
45-54 102
55-64 90
Over 65 76
African American 113
Asian 71
Caucasian 99
Hispanic 122
Under $20k 139
$20k-40k 129
$40k-60k 112
$60k-80k 97
$80k-100k 86
$100k-125k 75
Over $125k 60
No College 123
College 102
Adv. Degree 70
Has Kids 98
No Kids 102
Brand Affinity
What other brands are Taco Bell shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Pepsi 19.3x
Tropicana 15.2x
Mountain Dew 11.0x
Dr Pepper 8.5x
Channels Shopped
Where are Taco Bell shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Club 6
Dollar 60
Drug 84
Food 132
Gas & Convenience 33
Mass 113
Basket Size
When Taco Bell is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 84
Express Lane (3-10 Items) 146
Fill Up (11-20 Items) 44
Pantry Stocking (21+ Items) 36
Time of Day
When do Taco Bell shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 4%
Noon 19%
Afternoon 28%
Evening 37%
Late 13%